Elemeno Health--Social Media Marketing
See how we helped this health tech company increase brand awareness, increase website visits, and drive funding using a social media strategy.
Elemeno Health is a pioneering health-tech startup that provides a cloud-based platform to enhance frontline healthcare quality and safety. Their innovative solution empowers nurses and frontline staff with real-time access to critical information, resources, and training, improving patient care in healthcare settings.
The problem: This health tech company lacked a strong social media presence.
Elemeno Health is a pioneering healthtech startup that provides a cloud-based platform to enhance frontline healthcare quality and safety. Their innovative solution empowers nurses and frontline staff with real-time access to critical information, resources, and training, improving patient care in healthcare settings.
Solution:
As their social media strategists, we created a comprehensive social media strategy for Elemeno Health across Facebook, LinkedIn, Twitter, and Instagram. This included a content calendar featuring awareness days relevant to nurses, events, and industry trends to capture their target audience’s attention. We interacted with other health tech companies to build a relationship as well as our current client base to address any concerns with the platform. We coached the EH team on turning their employees into online ambassadors and effectively capturing the team in high spirits at health tech conferences around the country. We also leveraged press releases and media coverage to amplify their reach on social profiles such as Twitter and Linkedin and generate interest.
Result:
Our social media efforts delivered impressive results for Elemeno Health. During the time of working together, the LinkedIn account alone acquired over 700 link clicks back to the website or back to the startup’s fundraising page on StartEngine, indicating social media content that resonated and drove action. The reach of their social media posts increased by over 50,000, resulting in heightened online presence and visibility. Additionally, our efforts were recognized with an industry award for social media marketing excellence. Most notably, the increased visibility and engagement on social media contributed to a substantial rise in funding for Elemeno Health, from $600,000 to over $1 million as their campaign gained momentum and highlighted the growing interest in their platform among healthcare systems and potential investors.
- Over 1,000% increase in link clicks YOY
- 193% increase in LinkedIn page impressions
- 55% increase in following across all platforms
